An exceptional list of sales leads can mean the difference between failure and booming success for security companies. When properly put together, sales leads will give your security company the ability to attract a wide variety of clients, leading to long-term customers and steady profits. Generating security sales leads may seem like a daunting task, but with a few basic tips you can reach your desired market and create a supply of potential customers.
Get in touch with businesses in neighborhoods with high crime and theft rates. Security is often an ongoing issue with these businesses, and even if they are happy with their current security systems they may consider beefing up their protection with added services from your company.
Look at chain stores with new branches opening in your area, especially those that are new to the state or county. Though many chain stores contract with a nationwide company for security services, it may not have the same access to those companies in the new location. Make your product or company more convenient to their business and you may win a new customer.
Contact businesses and companies that are just starting. Making the first contact will leave a lasting impression and make your security company a likelier choice in the long run. Though smaller businesses may not be able to afford a large security package initially, a good business rapport with them could secure a more profitable client if the company becomes very successful or branches into a chain.
Network online and at industry social functions whenever possible. Word of mouth is one of the strongest marketing tools available. It's achievable only by putting in a lot of face-to-face networking time with potential clients and providing excellent service to existing customers.
Generate additional sales leads by providing a clear, concise and welcoming website with an easy-to-navigate interface. Include contact information specifically for those who may be interested in security services from your company. Consider offering free consultations or discounts for first-time buyers on your website to generate interest.
- "Networking Like a Pro: Turning Contacts into Connections"; Ivan Misner; 2010.
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