A company profile summarizes information about an organization’s business activities, mission, history, resources and capability to deliver a product or service. A good profile can help companies win business, attract investors, recruit great people and build a strong reputation.
Summarize Company Activities
List basic information about your company, including location, number of employees, time in business and turnover. Describe your products and services and the markets in which you operate. Explain the ownership and structure of your company. Your company may be part of a larger group, for example, or you may run the company as a series of operating divisions focused on market sectors.
Position the Company
Include your company’s mission statement, which should summarize the reasons why you are in business. Your mission might be “to create technology solutions that increase efficiency,” for example, or “to develop drugs that reduce the risk of children’s diseases.” Set out your company’s vision, which might be “to become the leading supplier of products in our marketplace,” for example, or "produce products in an environmentally sustainable way." Describe your position in the marketplace and list your major customers as an illustration of your credibility.
Describe Your Capabilities
Setting out your resources and capabilities helps to differentiate your company from competitors. Describe the skills and experience of your workforce and your management team, referencing any training and management development programs you run. Explain how your investment in manufacturing facilities ensures quality, capacity and productivity. List any quality or industry accreditation and highlight any industry awards. Point out anything that is unique about your firm, for example, a commitment to carbon-neutral manufacturing.
Set Out Company Performance
Provide a brief statement of financial performance, including information on turnover, profitability and share value. Describe your company’s growth record and include information on future prospects, such as entry to new markets or a strong portfolio of new products.
Inform Your Audience
A company profile brings together information that customers, prospects, suppliers and investors need when they are evaluating an organization. Customers and prospects use the information to identify suppliers with the capability to meet their needs. Investors look for companies that are financially stable with a strong management team and good growth prospects. Suppliers want to partner with companies that will enhance their own growth opportunities. Highlight the information that is most relevant to each audience.
Structure the Profile
Create a structure for the profile or use an online template. Templates include a series of headings with guidelines on the information to include in each section. A simple structure might feature company name and location, mission and vision, products, services and customers, management structure, resources and financial information. Publish the information on your website or distribute it to customers, suppliers, investors, journalists and other interested parties. Produce a one-paragraph summary for use at the end of press releases or marketing publications.
Based in the United Kingdom, Ian Linton has been a professional writer since 1990. His articles on marketing, technology and distance running have appeared in magazines such as “Marketing” and “Runner's World.” Linton has also authored more than 20 published books and is a copywriter for global companies. He holds a Bachelor of Arts in history and economics from Bristol University.