How to Place a Classified Ad on eBay

by Andra Picincu - Updated October 25, 2018

EBay has emerged as one of the largest online shopping platforms worldwide. The number of active users almost doubled between 2010 and 2018. In the second quarter of 2018, eBay classified ads generated $259 million. As a small business owner, you can leverage this platform to increase your profits. Listing ads is a lot easier than launching an online store and allows you to reach out to local customers.

Why Use eBay Classified Ads?

Classified advertising is an affordable way to sell new and used products in your community. Whether you’re a retailer, a service provider or a real estate agent, you can place an ad on eBay for up to 30 days. Furthermore, you may use this platform to sell old office equipment, used cars and other goods that your business no longer needs.

EBay classified ads appeal to a local audience. This allows you to target potential customers who live in your area. Interested buyers can contact you directly by phone or email. There is no bidding involved. Another advantage is that sellers can choose from a wide range of categories, including travel, construction, business, information products and specialty services. You can even place an ad on eBay to sell your website or online business. The platform will charge a fee per listing. If your product doesn't sell, this fee will not be reimbursed.

Private sellers who meet certain criteria receive a number of free insertion fee listings. Beware that not all categories qualify for this offer. Food trucks and boats are just a few examples. Sellers who have an eBay store receive more free insertion fee listings than those who don't.

Create an eBay Listing

Using eBay classified ads is easy. First, you need to create an account or log in to your account if you already have one. Decide whether you want to register for a standard account or a business account. Both options are free of charge. Provide your contact information and set a password. You will also need to enter your credit card number. Any fees associated with your eBay listing will be subtracted from your balance.

Next, click "Sell" at the top of any page on eBay or access the advanced listing form. Create an engaging title for your product, write a description and add photos. You must also choose a preferred shipping method, product category and condition, price, listing duration, ad format and payment options. Confirm the product's location and click "List Item."

How much you will pay depends on the category and type of product. For example, if you're selling musical instruments, you can place an ad on eBay for free. However, you will be charged 3.5 percent (up to $350) of the total cost of the product once it sells. Your eBay listing will be visible for 30 days (or less if you choose so).

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Optimize Your eBay Listing

There are a few things you should keep in mind when placing eBay classified ads to sell products or services. Choose three or more keywords for which potential buyers might search. Include one in the title and use the others in the product description. If you're selling business laptops in Orlando, Florida, you may want to use keywords like "cheap business laptops," "business laptops for sale," "Orlando business laptops" and so on. Use online tools like KWFinder, Google AdWords Keyword Planner, SpyFu or SEMrush to find keywords. Include these search terms in your image titles as well.

Consider offering free shipping to boost your exposure. Choose quality product photos and write a compelling description. Keep your eBay listing short and relevant. Make sure it’s eye catching and easy to read.

About the Author

Andra Picincu is a digital marketing consultant with over 10 years of experience. She works closely with small businesses and large organizations alike to help them grow and increase brand awareness. She holds a BA in Marketing and International Business and a BA in Psychology. Over the past decade, she has turned her passion for marketing and writing into a successful business with an international audience. Current and former clients include The HOTH, Bisnode Sverige, Nutracelle, CLICK - The Coffee Lover's Protein Drink, InstaCuppa, Marketgoo, GoHarvey, Internet Brands, and more. In her daily life, Ms. Picincu provides digital marketing consulting and copywriting services. Her goal is to help businesses understand and reach their target audience in new, creative ways.

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