Your new business is about to make its debut but before you introduce it, you need a logo. This powerful symbol does more to identify a brand – it acts as a symbol that embodies your business while transcending language and culture. Think about UPS, McDonald’s, Quaker and Pepsi. Each logo creator used color, images and words to reduce an international conglomerate to one square inch of highly recognizable brand. Happily, you can achieve this goal, too. This article offers several ways to get a logo, no matter how small your budget may be or how huge your ambitions for your enterprise may soar.
Hire a logo designer. Like most professions, people with a variety of skill sets can accomplish logo design work. Check the Yellow Pages in your area or peruse Internet sites for talent. You might be surprised to find affordable designers offering new clients several rough concepts plus final art in digital form for one affordable price.
Engage your local community college graphic design department to come up with logo designs. Meet with the department head, explain your objective and ask if your design project can be incorporated into class curricula. Most instructors are delighted to offer hands-on experience to students, the exercise offers teachable moments for them and students wind up with live samples for their portfolio. Make a donation to the college as payment and you may launch your effort with a potential tax write-off.
Hold a contest for design students at multiple schools. Offer a $100 prize to the student who comes up with the best design. Make a simple flyer that details your needs. Include a submission deadline and provide contact information so students can contact you if they have questions about the logo. Mail a copy of the flyer to all of the schools in your area with advertising, marketing and graphic design programs.
Post your challenge on the Internet. Put out a call to budding graphic designers using popular social networking sites. Include a submission deadline date and the fee you’re willing to pay for the logo you choose.
Try your hand at logo design. Visit the library or peruse the Internet to sample the work of professionals. Pick a few that appeal to you and use each as inspiration to design your own using your computer’s draw program. Limit colors to two. Experiment with fonts before choosing just one. Try several versions. Convert each from color to black and white, shrink them down in size and see which one stands out.
Consult with other people involved with your business to get their reaction to logos submitted by those to whom you have reached out for ideas. Listen objectively to opinions, reach consensus and you’re ready to do business.
Should you choose to obtain your logo via Steps 2, 3 and 4, ask the chosen designer to sign a “work for hire” contract so there’s no future dispute about who owns the rights to the logo you’ve commissioned.
Never copy another designer’s logo. Even if there’s no ©, ™ or ® mark beside the design, U.S. law prohibits idea theft. Try it, get caught and you'll want to have a lawyer on speed dial.
- Should you choose to obtain your logo via Steps 2, 3 and 4, ask the chosen designer to sign a "work for hire" contract so there's no future dispute about who owns the rights to the logo you've commissioned.
- Never copy another designer's logo. Even if there's no ©, ™ or ® mark beside the design, U.S. law prohibits idea theft. Try it, get caught and you'll want to have a lawyer on speed dial.
Based in Chicago, Gail Cohen has been a professional writer for more than 30 years. She has authored and co-authored 14 books and penned hundreds of articles in consumer and trade publications, including the Illinois-based "Daily Herald" newspaper. Her newest book, "The Christmas Quilt," was published in December 2011.