A website is a great way to market your small business and its products. You can use a website to share information and news about yourself, your business, and your products, thereby providing valuable information to potential clients. A website can also be used to sell products and maximizing profits for your business.
Choose a domain name, which will be the unique online location for your website. Use an online site like GoDaddy.com or NetworkSolutions.com to help you determine which sites are available. The best domain names are ones that are similar to your business name and easy to spell and remember. While .com sites are the most popular, don't overlook .net or .biz domains. Try to avoid using a domain name that would get confused with a popular website or competitor.
Secure a domain name. Once you have selected the name you'd like to use for your website, you will need to purchase it at an online hosting site like GoDaddy.com or DotEasy.com. You should also consider purchasing any related website names, such as .org, .net and .biz domains, to avoid confusion if someone sets up a website with a similar name to the one you have chosen for your business.
Purchase a web hosting package. Services like the ones mentioned above offer a variety of packages for online website and email hosting. Basic packages are available for a nominal fee. You should select your package based on specific needs, such as bandwidth, email accounts, storage needs and MySQL database need, subdomain availability and secure SLL certification. It may be beneficial to discuss your specific needs with a website designer or a web savvy friend to ensure that you purchase the best hosting package for your business.
Develop your site design and content. Before programming your website, you will need to determine its content. Information about you and your company, news items, events, blogs, photos and contact information are common components of most websites. You will also want to determine your website's navigation--how the information is presented and is accessed from one page to the next. It may be helpful to work with a professional copywriter and website designer to help you determine the best way to develop and organize content for your site.
Program your site, either using a professional website designer, an online service such as Homestead.com or iBuilt.com or an html software package like Adobe Dreamweaver. Online sites and downloadable software packages offer step-by-step instructions for website development and programming, including built-in templates, guides for downloading images and uploading content and customizable colors.
Upload your site. Once you have programmed and tested your website, you'll want to make it live. Send the link to customer and friends to help spread the word about your business. You may want to include a link for submitting feedback on your content and design to help improve your website's look and functionality.
Consider using SEO (search engine optimization) tools to help increase traffic and maximize search results for your business's website.
Consult with a web-savvy friend or get advice from a professional website designer to make the most of your site's design and content.
- Consider using SEO (search engine optimization) tools to help increase traffic and maximize search results for your business's website. Consult with a web-savvy friend or get advice from a professional website designer to make the most of your site's design and content.
Laura Scholz is an Atlanta-based freelance writer and publicist. She is the owner of Scholz Communications, a boutique public relations firm that specializes in creative industry sector clients. She enjoys writing about health and fitness, entertaining and and arts and culture.