How to Create an Internal Business Plan. Most businesses have an external business plan, which details goals and actions in the marketplace by the business. This focus on the external can lead to disorganization within the company itself, because the focus of the plan is outward. This is why it is a very good idea for any company to create an internal business plan. This shifts the focus inward towards the business itself.
Decide the detail of the internal business plan. An internal business plan can be as specific as to design a plan for each project the company is working on or as broad as to focus on the overall goals and missions of the company at large. The broader the focus the more the plan resembles an external business plan.
Determine the intended audience of the internal business plan. Will this plan be companywide that will have readers all the way down the company ladder to workers in the field, or will it be strictly an executive focused plan with only the head of departments as the readers? The depth of the dispersal will alter the language and intention of the internal business plan.
Create a mission statement for the internal business plan. If your business has an external business plan, the mission statement of that plan will be similar to the internal statement. However, the internal mission statement is narrower in its focus, and concentrates on practical functions of the business.
Identify current and future opportunities. The amount and degree of opportunities depends on the focus of the internal business plan. If you are constructing a plan for each department or project, the plan will contain only opportunities contained therein. Conversely, if the focus is the entire business, then you will need the opportunities to be broader in nature.
Recognize present and future challenges for the business. These challenges can be external or internal, but they will only relate directly to challenges the company can control.
Detail a list of actions to take advantage of the opportunities and limit the challenges. Make sure these actions have the appropriate specificity. For example, you would not want to list an action as "Make better products." This action is far too broad. It needs to be something like "Decrease the average product launch time by 10%." This is a measurable and specific action, which employees can work toward and achieve.
Generate an implementation plan. After creating the possible opportunities, challenges and actions in the plan, you need to have a strategy for implementing them into the business.
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