How to Start a Seminar Business

by Jill Dutton; Updated September 26, 2017

Starting a seminar business is easier than you think. Even though public speaking is one of our greatest fears, if you can overcome your fear, you have the opportunity to promote your product or service through informational seminars. All you need is a great topic, resources, determination and practice. Once you've established your seminar business you can sell residual products or sign people up for additional services. Read on to learn more.

Create a great topic. Your seminar should inform, inspire, motivate and cause people to take action. Usually, the action you'd like them to take is to purchase your product or service. Tailor the presentation to meet the needs of your audience. How can you help them to reach their goals?

Determine a course of action. The first step, obviously, is to create your seminar. Then, you'll need to start contacting various groups offering your service.

Create any residual products. Seminars offer the opportunity to share your expertise as well as promote your products/services. Have brochures explaining your services and any workbooks or books you've written on-hand to sell after the seminar.

Decide if you want to charge for the seminar. If you're selling a residual product or service, you may want to offer free mini "educational" workshops to generate interest. They're a great way to build a customer base and market your business. Civic groups, church groups, networking groups all need speakers at their monthly meetings. Call these groups and offer a free lecture. Afterwards, you can speak with individuals and offer your residual products/services.

Tips

  • Attend networking events. Chamber meetings, social networking groups and civic organizations all offer the potential for future speaking engagements. Attend their events and meet their members. People are more likely to work with someone they know. Practice, practice, practice. It takes time to create a quality, informative educational workshop or seminar. Make sure your speech includes plenty of anecdotes and helpful advice. Make your seminar valuable. Even though the seminar is probably a mini-version of the service you provide, include enough informative information to make it valuable. If the attendees don't walk away informed, they're not likely to sign up for your service.

About the Author

Freelance writer for more than 13 years. Publisher of Evolving Woman magazine. Extensive experience writing interviews/profiles. Background includes travel writing, profiles, self-help & spirituality, copywriting, and public relations.

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