A quality gap analysis is a strategic management tool that allows managers to assess gaps that may exist between the desired level of quality and the actual level of quality. The subject of the quality can be anything, ranging from a product, to a service, to internal procedures.
There are four features of a quality gap analysis--setting quality goals, assessing current quality levels, calculating the gap between the goals and current levels, and planning to overcome the gaps.
Identifying quality gaps makes it possible for an organization to recognize its shortcomings (with regard to quality) and to adapt its strategy in order to overcome those shortcomings.
The primary benefit of a quality gap analysis is the ability to strive toward constant improvement. As gaps are overcome, goals can be increased and new gaps can then be conquered. This makes for a dynamic organization that is constantly in a state of development and improvement.