From comprehensive hair care to full-line day spa menus, hair salon and spa professionals provide rewarding and relaxing services to clients. The goal is to create an “ultimate client experience” through exceptional service, great atmosphere and superior technical skill. The ambiance should inspire a pleasurable and welcoming environment that clients look forward to visiting.
Projecting gross revenue involves establishing an annual revenue goal and calculating how to reach that goal based on average sales per client. For example, if a salon or spa sees 100 clients per month and the gross revenue per month is $10,000, the average sale per client is $100. To achieve a goal of $1 million annually, the salon or spa would need to successfully book 10,000 clients over a 12-month period, which breaks down to about 34 clients per day if the salon operates six days per week. A salon or spa can utilize this valuable information to adjust advertising campaigns, marketing efforts and referral programs to target potential clients and ultimately increase profits.
Successful salon and spa owners build their reputations on operating high-quality businesses, using top-of-the-line products and equipment. Because salon and spa business product and equipment expenses qualify as a tax deduction, these businesses are able to stay current with the most modern tools of the trade. A quality investment doesn't merely stop at purchasing the best chairs, blow dryers and shampoos. Investing in professional personnel and advanced training is key to enhancing overall salon or spa quality.
Every professional working in a salon or spa has worked hard to build a professional reputation, beginning with the very first day on the job. Offering a salon or spa consultancy service is one way to put clients at ease with new stylists, colorists, estheticians and other staff members. A professional consultant works with the client and staff to listen, ask questions, communicate and reach goals together in a team effort.
This process begins with face-to-face listening and taking notes, which will be kept in the form of a customer record for future reference. This is the hands-off portion of the consultation, where there is no contact with the hair, skin or nails so the focus remains on what the client is saying she wants or likes, which products she uses and what her goal is.
The second stage of consultancy involves the consultant and stylist touching the hair, skin or nails to analyze and form a strategy, all the while communicating with the client. Each step is recorded in the customer file with a price quote, routine maintenance schedule and other pertinent information such as medications that could interfere with chemical processes. This type of approach shows the customer she is dealing with a thorough and professional establishment.
Empowering salon or spa staff means investing in the greatest earning potential available. Education is one of the strongest tools an owner can provide to staff members to help them succeed and can be paired with team earning goals to create a team culture within the business. Creating an atmosphere of trust will create a positive and professional salon or spa environment that will be experienced not only by the staff but also by the clients.