The Effects of Globalization on Global Communication

  Reviewed by: Elisa Shoenberger, M.B.A.
  Written by: Anam Ahmed      Updated November 21, 2018
Businessman listening during team meeting in office

Connecting with people on the other side of the world is now much easier than it was a few years ago. Satellites, fiber-optic cables and the internet make it effortless to share information with those in different time zones and locations. Global communication is directly affected by the process of globalization, and helps to increase business opportunities, remove cultural barriers and develop a global village. Both globalization and global communication have changed the environmental, cultural, political and economic elements of the world.

Increased Business Opportunities

Many companies today hire employees that are located in other countries. Using communication vehicles such as video calling make it simple to converse with colleagues across the globe, almost making it feel as if they are in the same room. Technology also makes it easier to connect with suppliers and customers all over the world, and to streamline those relationship through improves ordering, shipment tracking and so on. With this kind of communication technology, many businesses are able to take advantage of opportunities in different countries or cities, improving the economic outlook on a global level.

Thanks to global communications, information itself can be transferred as a valuable business asset from one country to another. This has the effect of making everyone's operations more modern and efficient, regardless where they are located.

Fewer Cultural Barriers

Many people perceive culture to be the root of communication challenges. When people from two different cultures try to exchange information, the way they speak, their body language or their mannerisms can be interpreted differently by the other person. The way people approach problems and how they participate in communities is all influenced by culture.

Globalization has made it possible, for example, for someone in Japan to understand how someone in the U.S. goes about their day. With television and movies, cultural barriers are becoming less prevalent. Being able to communicate effectively and frequently with colleagues or friends across the planet helps people understand each other’s cultures a little better.

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Creation of a Global Village

You’ve likely heard of the phrase "global village," coined by theorist Marshall McLuhan. Affected both by globalization and global communication, the global village is created when distance and isolation no longer matter because people are connected by technology. Wide-spread telephone and internet access have been life-changing for many people across the world, especially those in developing countries. Many are now enrolling in universities across the world without having to leave their desk chair. Virtual assistant jobs are becoming commonplace, where employees from developing countries work with companies in North America or Europe, providing administrative support and other business services that can easily be conducted over the phone or via the internet.

Globalization and global communication have made it easier to see people on the other side of the world as a neighbor, instead of a stranger from a faraway land. There is so much knowledge about other countries and cultures available online, that it’s no longer a complete mystery.

About the Author

Anam Ahmed is a Toronto-based writer and editor with over a decade of experience helping small businesses and entrepreneurs reach new heights. She has experience ghostwriting and editing business books, especially those in the "For Dummies" series, in addition to writing and editing web content for the brand. Anam works as a marketing strategist and copywriter, collaborating with everyone from Fortune 500 companies to start-ups, lifestyle bloggers to professional athletes. As a small business owner herself, she is well-versed in what it takes to run and market a small business. Anam earned an M.A. from the University of Toronto and a B.A.H. from Queen's University. Learn more at www.anamahmed.ca.

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