Connecting with people on the other side of the world is now much easier than it was a few years ago. Satellites, fiber-optic cables and the internet make it effortless to share information with those in different time zones and locations. Global communication is directly affected by the process of globalization, and helps to increase business opportunities, remove cultural barriers and develop a global village. Both globalization and global communication have changed the environmental, cultural, political and economic elements of the world.
Increased Business Opportunities
Many companies today hire employees that are located in other countries. Imagine not being able to talk to them instantly. That wouldn’t create a successful business environment, would it? Using communication vehicles such as video calling make it simple to converse with colleagues across the globe, almost making it feel as if they are in the same room. With this kind of communication technology, many businesses are able to take advantage of opportunities in different countries or cities, improving the economic outlook on a global level.
Fewer Cultural Barriers
Many people perceive culture to be the root of communication challenges. When people from two different cultures try to exchange information, the way they speak, their body language or their mannerisms can be interpreted differently by the other person. The way people approach problems and how they participate in communities is all influenced by culture.
Globalization has made it possible, for example, for someone in Japan to understand how someone in the U.S. goes about their day. With television and movies, cultural barriers are becoming less prevalent. Being able to communicate effectively and frequently with colleagues or friends across the planet helps people understand each other’s cultures a little better.
Creation of a Global Village
You’ve likely heard of the phrase "global village," coined by theorist Marshall McLuhan. Affected both by globalization and global communication, the global village is created when distance and isolation no longer matter because people are connected by technology. Wide-spread telephone and internet access have been life-changing for many people across the world, especially those in developing countries. Many are now enrolling in universities across the world without having to leave their desk chair. Virtual assistant jobs are becoming commonplace, where employees from developing countries work with companies in North America or Europe, providing administrative support and other business services that can easily be conducted over the phone or via the internet.
Globalization and global communication have made it easier to see people on the other side of the world as a neighbor, instead of a stranger from a faraway land. There is so much knowledge about other countries and cultures available online, that it’s no longer a complete mystery.