Walmart is a huge, massively successful corporation that can serve as a useful case study for anyone who wants to build a successful business. There are a variety of factors that have impacted Walmart's success. In order to properly understand this success, it is useful to perform a competitive analysis that looks at the firm's strengths, weaknesses, opportunities and threats.
Walmart's key strength is that it is a cost leader. A cost leader is a firm that can provide goods to the public at the lowest possible prices. Walmart is able to achieve this by using its large buying power to negotiate deals with manufacturers and by sourcing many of its products from low-cost countries like China.
Walmart's weakness is that it is a very broad company. Walmart stores offer a range of products that encompasses everything from produce to hunting equipment and services that range from pharmacies to photography. Because Walmart is broadly focused, it is difficult for the company to excel at any one particular area.
Although Walmart is huge in many markets, there are also several large markets that it has not yet entered. Continental Europe and many regions of Asia are areas where Walmart can potentially expand its business. There is also room for Walmart to expand and develop larger stores in the markets where it is currently doing business.
Walmart has managed to dominate the discount department store industry. Its real competition may come from more focused businesses, however. Businesses that focus on a single area such as groceries, automotive services or clothing may be better able to satisfy customers than Walmart is able to with their broad focus.
- China image by lucien82 from Fotolia.com