A business may always be on the lookout for new opportunities to expand its markets, develop new products for customers or seek out new earning potentials. This is all made possible by the company’s budget, which means that company executives may be creating budget forecasting plans to ensure the company is ready for new opportunities and demands as they appear. There are several methods a company can use to forecast a company’s budget and plan ahead.
A company can conduct a trending analysis to forecast the company’s budget. A trending analysis report discusses the trends that are currently occurring on the market in terms of services or product demands from customers. It may also reveal what other companies are doing to target customers and the target audience. The trends report may reveal where the market is headed, so a company can make budget adjustments to suit the trends of the industry and market. For example, the trend report may reveal that the company’s top selling product may fade in popularity over the next year, so executives may alter the budget in terms of product development.
Sales patterns are another method used by company owners to forecast the budget for a business. For example, a company’s sales report may reveal that some of the products in the existing product line sell better than others. The products that are not selling well may be costing the business money in terms of productivity and labor fees. If the sales patterns are not improving over the period of several months, executives may use this information to forecast the budget for the business. For example, the budget may improve if the products not currently selling are cut from the product line.
Setting Goals on Past Achievements
Decisions are often made in a business based on past achievements, whether the achievements are past peaks in the business or the achievements of others. Company executives may do some research and find that a specific marketing campaign increased sales tremendously. Using past achievements to plan out the budget is another way of forecasting how the budget will improve or change. The plan should be designed to suit the current market and current consumer demands.
Seasonal Forecasting on Market Demands
Some products or services sell well during seasonal periods. Company executives will use seasonal sales by developing new products or implementing new services that will be in demand according to trend reports and predictions. Satisfying consumer demands before the product or service becomes a high-demand item is another way of forecasting for a stable budget.
Based in Toronto, Mary Jane has been writing for online magazines and databases since 2002. Her articles have appeared on the Simon & Schuster website and she received an editor's choice award in 2009. She holds a Master of Arts in psychology of language use from the University of Copenhagen in Denmark.