Promotional Activities

by Lanae Carr; Updated September 26, 2017

Effective promotions can build awareness about your company while generating revenue. A company promotion, however, is a project that requires detailed planning and management. Determine the goals of your promotion to establish the best promotional activities. Your promotional strategies could target a specific demographic or reach millions of people.

Internet

There are a vast number of promotional opportunities available on the internet. One of the most common ways to promote your business online is through a company website. Your website can be a virtual brochure for a product, tell the story of your company or both. Social media are free resources for your promotion online. Launch a contest promotion using your network of contacts to promote a new product, service or your general capabilities.

Direct Mail

Sending coupons or flyers through the mail is a traditional method of promotion. Create flyers to promote events, sales or news about your business. Be sure to use a design that will stand out from the prospect’s usual mail. Save money on production and postage by identifying your target demographic during the planning of your promotion. Direct mail promotions can stand alone as a marketing tactic or be a part of a comprehensive campaign.

Live Events

Stage a live event as a promotion for your business. Live events are often a launch of a new product or service but also can be an opportunity for a product demonstration. Events take weeks, sometimes months, to plan before execution. Though sponsorship is a common way to offset marketing event, your brand should be the most visible on site and in promotional materials.

Email Campaigns

Email campaigns are a quick method of promoting your business. You can reach a large number of customers with little planning and physical effort through an automated email campaign service. Emails might carry a single message over the course of a few weeks or a series of promotional messages over time. Campaigns are frequently used to advertise company promotions over time.

About the Author

Lanae Carr has been an entertainment and lifestyle writer since 2002. She began as a staff writer for the entertainment section of the "Emory Wheel" and she writes for various magazines and e-newsletters related to marketing and entertainment. Carr graduated from Emory University with a bachelor's degree in film studies and English.