How Does an Online Travel Agency Work?

by Amber Keefer; Updated September 26, 2017

Popularity of Online Travel Agencies Growing

Travel and tourism are among the biggest industries worldwide, and more than 80 percent of the travel sold in the United States is now purchased online. With more consumers using the Internet to plan their vacation getaways, online travel agencies have been growing in popularity, helping to increase business in the travel industry overall. Aside from booking travel packages, many travelers go online in search of travel reviews before making a final decision about their choices. Reports show that more travelers who have traditionally booked trips offline are checking out vacation destinations, as well as travel and hotel rates, online.

Working With a Known Travel Agency

The travel industry is a busy industry; therefore, many online travel agencies are working with established host agencies, which can provide marketing materials, along with experience in knowing what travelers are looking for. Being part of an affiliate program can help to increase an agency’s bookings and sales. Like other businesses putting up websites, going online allows travel agencies to reach a wider market of travel consumers.

Advantages to Consumers and Travel Agencies Both

Online travel agencies use automated processes to reduce costs and increase profitability, in addition to improving efficiency. While there are a variety of software tools available to assist businesses in saving time and selling more travel, online travel agencies offer several advantages to consumers. Would-be travelers have access to airlines, cruise lines, railways, hotels, tours and car rental companies all from a single source, allowing them to check out current travel discounts from the comfort of their own homes. Consumers can also benefit from special offers and promotions often offered online.

Consumers Need to Know What They Are Buying

Booking travel online can save consumers money, but you need to do your homework first. Before purchasing a travel package online, a consumer should be sure to read all the fine print. A dream vacation might not turn out to be what you are expecting. That’s why you need to know exactly what expenses are included in a package before buying. Frequently, hotel stays and some attractions are the only items included. Even so, the package may still be a good deal, but travelers need to know up front what other expenses will be involved. Consumers should always read reviews about any online travel agencies, from which they are considering purchasing. In many cases, comments made by other people who have purchased travel packages from the company can be read online. Consumers can also find out how a certain company has been rated by others.

About the Author

Amber Keefer has more than 25 years of experience working in the fields of human services and health care administration. Writing professionally since 1997, she has written articles covering business and finance, health, fitness, parenting and senior living issues for both print and online publications. Keefer holds a B.A. from Bloomsburg University of Pennsylvania and an M.B.A. in health care management from Baker College.