How to Write a Corporate Capability Statement

by Sam Ashe-Edmunds; Updated September 26, 2017
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A corporate capability statement is a document for potential business partners that provides general information on your business, rather than specific information on a project. This document should provide readers with an easy-to-navigate overview of the basic components of your company, outlining why you are qualified to do work, rather than how you will do work. Capability statements should be designed to go hand-in-hand with, or be part of, proposal bids.

Corporate Capability Statements

Companies and government agencies that hire contractors often send out requests for proposals, which outline specific requirements for submitting a bid. RFPs often require a corporate capability statement that outlines the human, intellectual and physical assets of a business and its qualifications for undertaking a project. A company’s capabilities include the education and training of its staff, its buildings, machinery and equipment, the company’s capital resources to fund any expenses related to the work, insurance coverage, experience handling similar projects, business partners with which the company works and any other factors that make it well-suited for a project.

List Your Company’s Human Assets

Compile biographies of the people at your company who will handle the work, including their names, titles, education, training, certifications, licenses, awards, years of experience and project experience. Highlight any skills and experience that relate directly to the company. Include key executives and managers to demonstrate your company’s overall foundation.

List Your Company’s Non-Personnel Assets

Tell potential clients about the physical and intellectual assets you bring to your work. This can include specific machines, computer programs, vehicles, patents, processes and systems you use. If you have multiple locations or buildings, list your offices, warehouses, manufacturing plants or other real estate you own or rent. Include any non-sensitive financial information that shows your company is on a sound financial footing and capable of financing the work of a project that might be paid after the job is finished. Include any security clearances you have attained if you are working with a government agency that requires them. If you know your products’ North American Industry Classification System codes, include those.

Explain Your Company’s Structure

Outline how your company operates. Include your organization chart, including the names and titles of your C-suite executives, department heads and their reporting structure. A C-suite contains key executive managers, such as the president, CEO, chief financial officer and chief operating officer. Department heads might include those overseeing marketing, finance, HR, IT and sales.

Present Your Experience

Provide a history of work your company has done, including a list of businesses you’ve worked with, descriptions of projects you’ve managed and the results. Create a section that highlights how your business is uniquely qualified to handle specific work. These qualifications are known as “differentiators.” Include case studies, testimonials and references.

Formatting

Some RFPs and other bid instructions include directions for formatting a capability statement. Look for these instructions or contact the organization asking for the bid what their requirements are. Some might want specific headings. Others might want the document limited to a one-page fact sheet. If you have no directions, start by creating your sections, which might include: Qualifications, Personnel, Assets, Experience and Differentiators. For a one-page document, list your information in bullet-point phrases, rather than paragraph form, to make it easy for the reader to find the information. Include your contact information on a capability statement if it is a stand-alone document, rather than part of a more comprehensive bid submission.

About the Author

Sam Ashe-Edmunds has been writing and lecturing for decades. He has worked in the corporate and nonprofit arenas as a C-Suite executive, serving on several nonprofit boards. He is an internationally traveled sport science writer and lecturer. He has been published in print publications such as Entrepreneur, Tennis, SI for Kids, Chicago Tribune, Sacramento Bee, and on websites such Smart-Healthy-Living.net, SmartyCents and Youthletic. Edmunds has a bachelor's degree in journalism.

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