A baseline study is an initial set of data that is collected for comparison with subsequent research findings to determine how much a particular metric has changed. For example, a baseline study may be conducted based on 2010 census population data. Future population studies can use the 2010 baseline study as a comparison to analyze geographic and demographic trends.

Government and private funding is available to conduct baseline studies. To successfully compete for funding opportunities, you must write a proposal for a baseline study. The requirements of the baseline study proposal grant that you are seeking will determine the length and content of the proposal you write.

Outline the project goals and desired outcomes in an authoritative tone in the first section of the proposal by providing qualifications of your organization's research team to demonstrate why your organization should be selected to perform the baseline study.

Describe in the opening of the second section the methods you will use to conduct the baseline survey. Studies involve compiling and analyzing complex data. Specify the types of sampling techniques you propose to use to gather data. Explain how your organization is prepared to track and report large volumes of study data.

Write the third section of the proposal to address the cost of performing the baseline study. If the proposal is being solicited through a request for qualifications process, the cost may already be fixed and you will be focusing on your organization's ability to complete the baseline study. If the solicitation for proposals does not have guidance for cost, prepare your budget based on best available industry data.

Conclude the proposal by writing a fourth section on the organization's commitment to delivering timely results. Include web links to previously awarded and completed research contracts.


Ensure that your proposal is competitively priced.

Be clear about what methods you propose to measure the success of your study.


Avoid baseline studies that duplicate existing data collection.