How to Create an Implementation Time-line for a Marketing Plan

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Business project managers may handle project plans for teams such as marketing. Marketing project plans may cover a specific initiative, such as new branding or a website redesign, or as a component of your client’s program. Having an experienced project manager create a marketing plan implementation timeline and manage the project will prevent lack of confusion and ensure a smooth project implementation.

Meet with marketing managers and clients to determine the scope of the marketing project. As an implementation manager, you will need to understand the desired marketing outcomes and goals, and the requested due dates to develop associated tasks with a realistic timeline.

Create a project charter document. Create this document using word processing software and define the project milestones, goals, budget, project sponsors and ultimate completion dates. The document should be clear so that anyone reading it would understand a high-level scope of the project.

Meet with vendors and internal staff, such as printers, web designers, content writers and graphic artists, to get a sense of their turnaround times. Provide vendors with the project scope so they can estimate how long their work will take to complete.

Draft the project plan timeline to include a chronological list of marketing plan tasks, individuals or teams responsible for completing each task, and target due dates. Use the information you gathered from the vendors and internal staff and add extra days as a cushion, if available. Share this marketing plan with the team assigned to complete the work. Meet with the team to review the tasks and associated due dates to ensure you have realistically captured the timeline.

Manage the marketing plan’s day-to-day activities. Stay on top of those assigned to complete the tasks to ensure they are hitting target dates. Adjust the plan as necessary if you encounter unexpected delays, such as lack of resources, client missing approval dates and printing or technical errors. Inform project sponsors if the plan's timeline may experience any significant changes.


About the Author

Francine Richards is a licensed multi-state insurance agent with years of human resources and insurance industry experience. Her work has appeared on Blue Cross Blue Shield websites and newsletters, the Houston Chronicle and The Nest. Richards holds a Bachelor of Arts in communications from the University of Maryland.

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