Creating beauty products that work can be relatively easy if you have been experimenting in your kitchen for years. But even the best products will go unnoticed without an effective strategy to promote them. The first step is to define your target market by knowing exactly who you're creating your product for and why they need it. Research comparable products so that you can price your product competitively. When you have the information you need, you can plan the best marketing strategy to promote your product.
Sign up for a table at a local market or a community fair to meet customers where they shop. Create an eye-catching display for your table and be sure to include easy to read signs with your product name and slogan. Arrange samples of your products so that they are easy for passersby to reach. Instead of hiding behind your table, position yourself where shoppers can see you. Engage people who stop by your table in friendly conversation and invite them to try your product.
Write an ad using copy that will hold the reader's interest and inform him or her about your product. Place one or more ads announcing your new product or product line in local publications, or on websites that your target customers will visit. Be clear about the beauty solution your product offers, why it's distinct from comparable products and the benefits that customers will get from buying your product.
Contact several beauty bloggers and ask them to review your product. Send a sample package of full-sized containers of your product to interested bloggers. Request that bloggers use the product as directed, and then write or make a video of their honest review for their audience. Stay in contact with bloggers and ask them for feedback about how their readers responded to the reviews.
Create a website for your product and update it often with information on how to use your product and other helpful beauty tips. Promote conversation about the information on your website by interfacing with potential customers on social media sites like Facebook and Twitter. Watch your email and social media accounts closely and respond promptly to questions that customers may have about your product.
Provide beauty bloggers who agree to review your product with good, well packed samples. Not everyone will like your product, but the easiest way to get a bad review is by sending old or damaged product. Don't under price your product. Set a fair price that reflects your cost of labor, materials and marketing expenses.
- U.S. Small Business Administration: Marketing 101
- "Marketing: The Core"; Roger A. Kerin, Steven W. Hartley, William Rudelius; 2009
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