Establishing the correct market price for your goods can make the difference between a successful and unsuccessful business. When it comes to anvils, the market price is going to be determined by three factors: the type of anvil you are selling; how its condition matches up to that of your competitors'; and the standard market price of other anvil retailers.
Research online and at local retailers who carry anvils and write down the selling prices of their different models.
Find the model that most closely resembles the type, size and quality of the anvil you are trying to sell.
Add up the different prices of the online and offline retailers for your selected "comparable model." Divide the total by the number of individual prices used in order to obtain the average anvil selling price.
Price your anvil slightly higher if you believe that you have a competitive advantage (good brand name anvil, high quality anvil, etc). Consider exclusivity as well: if you have the only anvil store in 100 miles you can afford to set your prices slightly higher than you otherwise could if there was a competitor right down the street. Price your anvil slightly lower if you believe that your competitors are selling the better quality product or to undercut the competition, allowing you to get sales from thrifty buyers. Include shipping costs when looking at sales from online retailers, as these will certainly factor into a purchaser's decision and therefore may affect what price you wish to charge.
- Also consider whether your anvil might have any other characteristics that can lead to a higher asking price. Such as: was it ever used by a famous blacksmith? Or could it be considered an antique anvil?
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