RC Cola is in the lucrative soft-drink beverage industry, with a diverse target market, from teens to families to working people. Royal Crown Cola International (RCCI) has depended on franchised bottlers and distributors since the business started. RCCI supports its franchise distributors with extensive media coverage, state-of-the-art packaging designs and extensive training. Royal Crown has a strong support system in place for franchisees to make sure they have everything they need to succeed. RC Cola is sold in 60 countries throughout the world by a network of more than 100 franchised distributors.
Learn about the RC Cola brand. RCCI does not want franchisees to distribute their products who are not informed about the brand. Royal Crown Cola has been around for over 100 years, invented in 1905 as Chero-Cola. They have been franchising bottlers since 1912. There is a strong sense of pride in the brand's history and the Royal Crown family only wants to take on franchisees who share this pride in the brand.
Line up your financing. RCCI will not go through the motions of franchising your business, if you do not have the financing ready for purchase. Get your net-worth and credit report together and take it to an accountant to find out your financing options for the franchise. If you have all your financial information ready, you can also ask RCCI to consider financing you to expand their business.
Contact RC Cola International. You can contact them by phone or mail, or else by just filling out their inquiry form on their website. A representative from the company will get back to you to answer any of your questions and then will discuss terms.
Enroll in RCCI's extensive training program for franchisees. The training goes in-depth on the marketing of the product on down to small details of daily business operations, offering tips on employee uniforms. RCCI will help you with product placement, pricing, and will help to make sure your shelving is visually appealing. The company also offers an extensive sales training program for both novice and experienced sales professionals. Through motivational speeches and instructional materials, the RCCI team will train your entire sales-support team.
Penetrating a new market with the product will take some intense marketing and a large marketing budget. RC's competitors are some of the biggest brands in the world, so you need to be very aggressive when entering their territory.
- cola image by Kate Jones from Fotolia.com