With the rising number of Indian takeaways in the U.S., tiffin services are becoming more and more popular. Nowadays, customers can order just about any kind of Indian food and enjoy it in the comfort of their home. Dining out is not always the best option. Many people are either too busy or too stressed to stop by their favorite restaurant after work. You can start your own tiffin business and deliver savory meals right to their doorstep.
Research the Local Market
First, make sure you have a good understanding of this business model. "Tiffin" refers to a small meal that's usually served at lunch or in the middle of the day. In some parts of India, it represents a light breakfast or snack. Tiffin services are popular in most Asian countries. The meals are prepared at home and delivered in lunch boxes.
If you're wondering how to start a tiffin service from home, research the market and see who your competitors are. This kind of business works best in areas where international cuisine is in high demand, as well as in Indo-American neighborhoods. Depending on where you live, the competition can be fierce, so it's important that you have a solid business plan in place.
In 2015, there were over 5,000 Indian restaurants in the U.S., and their number has increased ever since. Approximately 10 percent of traditional restaurants offer Indian-inspired food, such as curry-rub wings and rice bowls. If you plan to launch a home-based tiffin business, you'll be competing against hundreds of dining venues.
Tiffin Service Business Plan
Estimate your potential revenue and expenses, research food suppliers and define your target audience. Decide whether you're going to do everything yourself or hire employees. You can start small and expand your business as your profit increases.
Determine whether you're going to serve individual customers or schools, local companies, hospitals and so on. Another option is to provide catering services for weddings, cocktail parties, anniversaries and other special events. Your tiffin service business plan should also include a list of ingredients, supplies and kitchen equipment. This will determine the costs involved.
Look for wholesale distributors of Indian herbs and spices, curry sauces, basmati rice, gram flour, couscous and other specialty foods. Some examples are Spicy Food USA, Maya Foods and Indian Foods Co. Buying in bulk will save thousands of dollars.
Learn how to promote a tiffin service business. Check your competitors to see how they advertise their services and what makes them successful. Your audience will most likely include Indian households, millennials, food enthusiasts and people with a taste for international cuisine.
Millennials, for example, are shaping the food industry. More than 36 percent express interest in Indian cuisine. By comparison, only 21 percent of baby boomers prefer this type of food. Therefore, your marketing efforts need to be specifically designed to attract those customers who are most likely to buy. Online advertising is a must.
Meet the Legal Requirements
Starting a tiffin business requires more than a passion for food and cooking. You also need to meet certain legal requirements. Besides registering your business name and choosing a legal structure, it's important to obtain licenses and permits.
Most states require a general business license, food-handling licenses and health permits. Caterers who operate in New York, for example, are required to obtain a permit from the Department of Health and Mental Hygiene, whether the food is consumed on or off the premises. Furthermore, it's necessary to register for a tax number and purchase liability insurance and workers' compensation coverage if you plan to hire employees.
Check your state’s laws on how to start a tiffin business or a home-based catering business in general. Make sure your state allows food services to be run out of a home kitchen. The state of New Hampshire, for instance, requires a homestead food license for any business with annual gross sales of over $20,000. If your revenue doesn't exceed this amount and you only sell food from your own farm or residence, this permit is not mandatory.
Whether you plan to use your own kitchen or rent a commercial kitchen, the space should meet the strictest food and sanitation standards. Be prepared for regular health and sanitary inspections. Check the legal requirements for cooking equipment, refrigeration, ventilation, food reheating and thawing, garbage disposal and other relevant aspects. Make sure your staff is aware of food safety practices.
- SBA.gov: 7 Tips for Starting a Food Business
- Business Insider: A Hugely Popular But Largely Ignored Cuisine Is Gaining Traction in America
- FR Buyer: Millennials Seek International Cuisines
- NYC.gov: Food Service Establishment Permit
- New Hampshire Department of Health and Human Services: Homestead Food Operations
- Legal Zoom: How to Start a Catering Business