Everyone wants their business website to be number one on Google, but you don't always have to be at the top to be found online. Often just being on the first page will increase traffic to your site immensely. There are many factors that contribute to a website's ranking, but the most important factors are: the number of visitors to your site, how long they stay on the site, the relevancy of your content, and relevant links to your site from related websites.
Get ranked higher on Google search engine results
Track the number of unique visitors to your website from other websites, search engines or paid advertising, using Google Analytics. Simply embed code into the footer of your web pages and Google Analytics will track where the visitors to your site came from and what keywords they used to get there. Analytics also tracks how long visitors stayed on your site, where they went, and what they clicked on.
Add content to your site to include important keywords that you would expect people to search for. Try to use words that are easily understood by less educated visitors, but don't dumb down the content too much. You want your target audience to feel comfortable with the information, especially if your business involves something highly technical.
List your business in online directories like Google Places and other Yellow Pages directories that allow you to list your business with a link back to your website. The more links back to your site, the better. Good-quality links give you a better chance of ranking above other sites with identical information.
Exchange reciprocal links with other websites related to the content on your site. Avoid linking to sites that have no relevancy. To set up this link exchange, you can send an email to the owner of the site. Many sites have a link partners page that allows you to submit your link. All they ask is for you to put a link back to their website.
Promote your website even further by using social networks like Twitter and Facebook. Although social networks may not be relevant to your site's content, the number of visitors who visit them is very high. Look at your competitors' accounts to see how they are promoting themselves, but don't ever copy someone exactly, because duplicate content will give you no power in search engine results.
Start a blog or forum related to the content of your website and link back to your website from the main page. Think of each website that links back to you as a point; so even if you have a hundred blog posts or forum responses, the value of the link will be the same. However, multiple posts will increase your chances of people finding the link to your website. Also consider putting links to your site using specific keywords that relate to your site. This type of linking also helps search engines determine how your site should be ranked.
Analyze your website by using a service called Website Grader. This tool will tell you how your website ranks against other sites, and you can even compare to a competitor's website to see what makes their site rank higher. Use the grader's suggestions to determine what you need to do to improve your overall rank on Google.