If you have some candy making experience and are interested in helping others satisfy their sweet tooth, you might be perfectly suited to opening your own candy business. You can charge appropriately for your homemade candy since it’s a novelty and something people can’t get elsewhere. What’s important about starting a homemade candy business is learning how to start the business, where to produce your product and where and how to sell it.
Determine what you will make. Even if you have many ideal candy recipes, you should initially focus on just a few kinds of candy. You will be limited by time, space and marketing, so focus on your best recipes. This could be the candy that’s most unique, or the candy that takes little time to make but produces outstanding results.
Decide where you’ll make your candy. Find your state government website by typing your state name into your web browser. Search the website to find out what the state regulations for running a food business in your state. Some states allow you to make candy at home while others will require you to use a commercial kitchen. Some states will let you sell foods made at home if the gross proceeds of your business stay under a specified amount.
If you discover you can’t make the candy in your home kitchen, partner with someone who will let you use their commercial kitchen. You might partner with a church, a restaurant owner or a community group that has a commercial kitchen. Consider partnering with an existing bakery or other similar business and you might be able to sell your candies in the same shop next to their items.
Decide how and where you’ll sell your candies. You can sell candies at craft or trade shows, through the Internet, at local bakeries and sweet shops, in grocery stores and any other number of ways. You might take advantage of the opportunities and sell in several locations. Take into account the local regulations about selling fresh foods (check with your local health department) and pack your items carefully, using cellophane bags and candy boxes.
Market creatively. Candy isn’t something people especially need, but something they want. Your job is to make them need your candy. You might consider giving candy away at charity or community events, or offering to cater your candy at an appropriate event. Take these opportunities to meet new people, let them know about your business and put a good face on your business. If your candy is exceptional, people will come back to you and become paying customers.
Build a website and offer to ship candy directly to your sweet-toothed customers. Offer a free sample of another candy with any purchase.
- candy image by Alison Bowden from Fotolia.com