A wedding reception hall offers an abundance of opportunities for a lucrative business. With the popularity and profitability of the wedding industry, you’ll never run out of clients. Plus, you can also offer your place as a venue for other occasions such as debuts and corporate events. Find a good location, plan wisely, network well and do business with your client’s welfare as top priority, and you’ll surely go far.
Do your research. Find out how other wedding reception hall businesses are doing, what they offer and how they thrive. Collect brochures and see what other materials and/or strategies they use to advertise and market their services. If you already have your eye on a particular location for your own business, check out the competition in that area. Find out what they offer and see what else you can offer in order for you to stand out from the pack.
Find a good location for your business. Check the security and make sure there is enough parking space. If you're building on an existing property, check the safety and amenability of the place. Be sure to examine the three most important features when considering an existing establishment: electrical, plumbing and roofing. These incur the highest expenditures so make sure you do the necessary repairs and renovations. If you're building your own hall, make sure it has enough provisions for the business.
Look at your business in the perspective of your prospective clients. Ask yourself what features and amenities you'd like the place to have and plan from there. Determine which additional services you can offer, such as tables and chairs rental, flower arrangement, full venue decor, sound system and valet parking. Consider doing a tie-up with other wedding suppliers in the area for better networking. This also serves a vital extra offering to your clients, as it implies that you go the extra mile to ensure them a great customer experience. Plus, you earn additional profit from referrals.
Create a good advertising and marketing strategy. This is essential especially when starting a business where there is a significant presence of existing competitors. Determine your unique selling point and highlight that in your marketing efforts.
Hire and train good people. A great staff who knows and does the job according to your mission and vision ensures a great customer experience for your clients, which in turn, will make your wedding reception hall business a popular place.
- wedding reception image by Mat Hayward from Fotolia.com