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As more consumers clamor for environmentally-friendly, natural products, vermicomposting -- or worm composting -- fills the bill. While most households can put together a worm bin and produce compost, if you're planning to sell your product, you need consistent quality and sufficient quantity. Once you've achieved that, contact your county agricultural extension office for advice on your marketing plans.
Depending on the amount of vermicompost you have available, potential customers include local garden centers, nurseries, farm stands, vineyards, greenhouses, landscapers and other agriculturally-related businesses. Don't forget golf courses, either, because vermicompost has a place in turf management. Visiting potential clients so you can show them samples of your vermicompost is the most effective way to market your product locally. However, if you aim to market your product outside of nearby communities, it makes sense to contact the business owner by telephone or via email and fill him in on your product, its quality, and why he should buy from you.
You can sell vermicompost by the bag for retail sales, either straight or mixed with other types of compost. Offer biodegradable bags in 5-pound, 10-pound, 20-pound or even 40-pound sizes. For bulk purchasers, you can offer vermicompost by the truckload. Advertise to the general public via a Facebook page, Craigslist ad or by posting an ad in the local newspaper. If you live in a farming area, post a sign on your property advertising compost for sale, including hours of operation and/or a phone number.
- University of Nebraska -- Lincoln: Vermicomposting -- Composting with Worms
- RT Solutions, LLC -Worm Power: Vermicompost Marketing -- Applications to Commercial Growers and Retail Outlets
- North Carolina State University: Potential Markets for Vermiculture and Vermicomposting Operations
- Worm Farm Business: Earthworm Castings Market
Jane Meggitt has been a writer for more than 20 years. In addition to reporting for a major newspaper chain, she has been published in "Horse News," "Suburban Classic," "Hoof Beats," "Equine Journal" and other publications. She has a Bachelor of Arts in English from New York University and an Associate of Arts from the American Academy of Dramatics Arts, New York City.