Starting a salon requires that you pick the right location. In Florida, shopping centers are packed full of salons. It is important to pick a location that does not create an air of competition and that will provide you with a steady flow of clients.
Find the proper location for your salon. You want it to be in a somewhat busy area, as salons rely on two types of business: walk-ins and repeat customers. If you are located in a busy shopping center, you may get walk-ins, whereas if you are isolated, you may have to rely on referrals and repeat business. Consider purchasing a franchise salon that has established brand recognition and a marketing plan to gain more customers.
Choose a theme for your salon. Incorporate tropical accents appropriate to Florida or try something different altogether, such as a modern, edgy look seen in the trendiest New York City salons. It is imperative that your design complies with requirements of the Occupational Safety & Health Administration (OSHA) and the state of Florida. You will need plumbing for the bathrooms and for the hair-washing sinks, and you will need a small waiting area, a reception desk and stations for manicures and pedicures. Make sure your location is large enough to accommodate all of your needs.
Obtain the proper permits and business licenses for your salon. You can contact the city regulation department for your Florida business license. Start ordering supplies and furniture while your contractors are installing sinks and building walls.
Hire personnel for your salon by placing advertisements online and at your website. You may want to keep it a small group at first, but you want there to be enough hair dressers, estheticians and nail technicians to accommodate all of your stations and clientele. Search Careerbuilder, Yahoo! Hot Jobs, local Florida job sites and Monster.com for resumes of salon professionals and contact them for interviews.
Advertise your grand-opening event. Most salons have a big grand-opening event where they introduce themselves to the potential clientele in the area. Post ads in local magazines and newspapers as well as on the Internet. Start pricing the entertainment and food so that you know how much the event will cost you. Make sure that other businesses in the area are aware of the event and invite them to check out your new salon.
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