A DBA is also known as a "fictitious name." All persons or businesses that wish to do business under a name other than a legal, personal name or the name of a registered corporation must file a DBA. This is required Under Florida’s Fictitious Name Act to promote transparency. To file a DBA, you must fill out the forms issued by the Florida Department of State’s Division of Corporations, publish notice of your filing in a newspaper and pay a filing fee.
Advertise your intent to file a DBA in Florida. Under Chapter 50 of the Florida Statutes, you must publish a notice listing your legal name and fictitious name in a newspaper. This newspaper must be circulated in the Florida county where your company is located, or where you plan to conduct most of your business using the fictitious name.
Fill out the "Application for Registration of Fictitious Name." To file a DBA in Florida, you must fill out the state's designated application form. It is available online and in hard copy form. On it, you must list your proposed fictitious name, your legal name and the names of counties in which you will be doing business. The form further requires you to certify that you advertised your fictitious name in a local newspaper.
Pay your filing fee. As of April 2010, Florida’s nonrefundable filing fee is $50. You may pay your fee by check if you plan to mail in your application, or with a credit card if you fill out the application form on the Florida Department of State's website.
Mail your application to the Division of Corporations. After the Division of Corporations receives your application, they will send you a letter of acknowledgement to confirm your filing.
Fictitious name registrations are good for five years.
If you are an attorney starting a business in Florida, you do not need to file a DBA.