Mass mailing lists usually consist of addresses of existing clients and target clients. You can focus on particular cities, regions and states, or even create a national mailing list. Mass mailings might involve formal letters, postcards or emails. You might send a mass mailing to introduce a new product or service. Other ways to generate publicity and revenue are to mail coupons and to advertise upcoming promotions.
Contact marketing companies such as directmail.com that sell prepared lists. Determine whether you want lists of businesses or individuals. You can purchase information organized by annual income (less than $50,000; more than $100,000), location (county, city, zip code) or even credit (high-risk versus low-risk).
Request contact information directly from your target audience. For instance, customers often register with businesses where they frequently shop, such as supermarkets, clothing stores and pharmacies. You might provide a clipboard next to your cash register or a link on your website that allows individuals to disclose their address in order to receive information from your business.
Browse public directories for free information. You could search through business or residential listings of the Yellow Pages. Another source is the county appraisal district, which maintains information about property owners. Many appraisal districts provide information on their websites.
Contact local community organizations, such as parent teacher associations, sororities, fraternities and religious groups. Some groups do not provide information about members or participants, but you might purchase an ad in an associated directory or newsletter to increase awareness about your business.
Although you can request residential and email addresses, people frequently make changes to them. You should review your mailing lists to ensure that they are current.
Carefully select your formatting or packaging to minimize the chance that people will identify the mail as junk or spam.