Each credit card company wants to make sure that when consumers are ready to apply for new credit it will be the first company that comes to mind. Soliciting a credit card in a store serves to make the credit card company’s product visible and bring in new customers who may not have been planning to apply for new credit any time soon. If you have been hired to solicit credit card applications in a store, following a few simple steps will make your efforts as successful as possible.
Get permission from the store manager. Some stores may not permit solicitation of any kind. In addition, the store you attempt to market the credit cards at may have rules concerning when and where you are permitted to solicit the card.
Request that the manager be willing to offer shoppers a small discount on their purchases if they agree to fill out a credit card application. This benefits you by allowing you to sign up new card holders and benefits the store by attracting customers who want to take advantage of the temporary discount.
Set up a colorful marketing booth that will attract attention from customers and draw them to you, rather than you feeling like you must chase after them to get them to fill out an application.
Make applications available at the register. Your booth will not catch the attention of everyone, but every customer will eventually go through the check-out line. By making applications available in more than one area you will get added exposure for your product.
Use the card’s incentives (for example, extra airline miles or cash back rewards) as your main selling point. By making the incentives visible, such as with signs or printouts, you can attract more consumers who want to take advantage of the rewards offered by the credit card.
Place a bowl of mints or candy on your booth. Children will be attracted to the free sweets, and while they select their candies, you can make a sales pitch to their parents.
Choose a store that is highly-trafficked to ensure that you receive the largest amount of applications.
- Coresight Research. "Retail Store Databank." Accessed Aug. 6, 2020.
- Coresight Research. "Three Things You Need To Know: US Store Closures 2020 Outlook—Covid-19 Update—Prolonged Impact Set to Drive Up Closures." Accessed Aug. 6, 2020.
- U.S. Census. "Quarterly Retail E-Commerce Sales, 1st Quarter 2020." Accessed Aug. 6, 2020.
- Target Corporation. "2019 Form 10-K," Page 7. Accessed Aug. 6, 2020.
- Pier 1. "Going Out of Business Customer FAQ: My Pier 1 Rewards." Accessed Aug. 6, 2020.
- FICO. "Will Closing a Credit Card Help My FICO Score?" Accessed Aug. 6, 2020.
- FICO. "What Is the Length of Your Credit History?" Accessed Aug. 6, 2020.
- Place a bowl of mints or candy on your booth. Children will be attracted to the free sweets, and while they select their candies, you can make a sales pitch to their parents.
- Choose a store that is highly-trafficked to ensure that you receive the largest amount of applications.
Ciele Edwards holds a Bachelor of Arts in English and has been a consumer advocate and credit specialist for more than 10 years. She currently works in the real-estate industry as a consumer credit and debt specialist. Edwards has experience working with collections, liens, judgments, bankruptcies, loans and credit law.