As the baby-boomer generation is reaching retirement age, there has never been a higher demand for non-medical elder-care services. The Department of Health and Human Services’ Administration on Aging estimates that by 2030, the number of senior citizens in the United States will have increased to 71.5 million--more than double that of the year 2000. Since the majority of these people's children are working full-time to support their own households, there is a tremendous and fast-growing need for elder-care businesses. There are several factors to consider and steps to take in starting this rewarding endeavor as a caregiver for seniors.
Decide what services your business will provide. Many older people are able to continue living at home but find difficulty in daily tasks such as cleaning, grocery shopping, cooking, running errands, paying bills and doing laundry, to name a few.
Research the legal requirements of your state in regard to elder care. Your business will likely need to be bonded and insured to cover any damages or injuries related to working in the client's home or transporting the client in your vehicle.
Market your business by creating brochures and fliers, joining networking sites such as ec-online.net, advertising in your local newspaper and online classifieds such as Craigslist, and spreading the news of your business by word of mouth to friends, family, neighbors, doctors' offices, local churches, schools and workplaces.