Top search engines do not publish the algorithm used to determine the ranking status of each site; however, using SEO techniques can help search engines find and understand your website. Search engines tend to produce search results based upon the popularity of websites. External links, such as backlinks and inbound links, can help to increase the popularity of your site’s pages. Also, search engine optimization strategies involve optimizing you website using specific keyword phrases to boost your ranking factors.
Create title tags to describe the contents of each document in addition to creating unique page titles. The page titles should be concise, because search engines supply title text results up to a maximum length. Creating short titles help to prevent specific keywords from being cutoff in search results. The titles should be relevant to the page content. Search engines often use title tags to disseminate search results relating to specific keyword phrases. Place the title tags in the head section of the page’s HTML code. They should briefly describe the content of the page. The title tags usually appear in the first line of the search results.
Place keywords in Meta description tags. The Meta description tags are displayed in search results; however, they are not displayed on the site’s page. Meta description tags should be used for all of the pages. They can be as long as one sentence or short paragraphs summarizing the page’s content. Similar to title tags, Meta description tags should be placed in the heading section of the page’s HTML code. In addition to getting search engines to find your site, Meta description tags also helps web users understand what your website’s pages are about.
Create a site map for your website. Site maps are a great way to help search engines find your site. A site map is hierarchical list of the website’s pages. In addition to being easily accessible to search engine crawlers, a site map will also help web users navigate throughout your site.
As your website becomes more popular among web users, monitor your incoming links to ensure that each link is a quality link. Keeping track of all backlinks helps to prevent spam from reaching your site. If you receive incoming links from sites that rank high in search engine results, these links can increase your site’s reputation as well as increase your site’s search engine rankings.