The décor of your boutique plays a vital role in your boutique’s success. Choosing boutique decor ideas should be part of your business plan, as the look of the boutique is important in defining your brand and attracting your target demographic.
TL;DR (Too Long; Didn't Read)
It is important to have a recurring theme throughout the store. Have a common feature that will make the eye effortlessly transition from section to section and support your branding.
Define Your Customers
Who is your target group? For example: If you own a lingerie boutique that sells trusted brand-name lingerie, your merchandise would likely have a high price tag. You need to attract clients who are willing to pay a reasonably high price for the quality merchandise you offer. For this reason, your boutique's décor theme should aim to give off a “luxury boutique” vibe.
Let Your Decor Reflect Your Merchandise
Your boutique decor ideas should be in line with your merchandise. If your boutique is known for selling “all American” apparel, it doesn’t make sense to decorate your boutique in a Parisian theme. Take Victoria’s Secret and La Perla for example. Both are considered highly successful lingerie boutiques, but the type of lingerie sold by these boutiques differs greatly from each other. Victoria’s Secret mainly sells “all American” lingerie, while La Perla sells high-end European lingerie. The décor of these boutiques is in line with their merchandise and their target demographic.
If you are decorating eccentrically, avoid being too kitschy. Your boutique decor ideas should create a unique, cohesive look that welcomes customers.
Learn From the Best
Take a cue from boutique decor ideas used by successful businesses in your area. What do these boutiques' décor have in common? Do they share similar details such as a full living room seating area, with a shaggy rug and a centered chandelier? Do their paint schemes consist of neutrals or well-paired bolds? Have they opted for a minimalistic approach to decorating, or do they look as if they can double as after-hours nightclubs?
Look online for pictures of small retail spaces to get boutique decor ideas. It may be cost-effective in the long run to hire an interior designer who specializes in commercial spaces. In addition to experience, a professional has access to a variety of resources and to-the-trade wholesalers. If you find a designer who understands the look you're trying to achieve, you're likely to avoid costly decorating mistakes.
Create an Inviting Atmosphere
High-end boutiques often provide lounge-like seating areas for their clientele to relax and mingle. If your boutique serves a high-paying demographic and you plan on schmoozing your clientele with complimentary champagne and a charming sales associate, an elaborate seating area serves a valid purpose. However, if your boutique serves a low- to moderate-paying demographic, an elaborate seating area may simply invite high school girls with no intention of purchasing to lounge around your boutique and take up valuable space. You can create an inviting atmosphere that encourages customers to buy with lighting, music and, of course, good customer service.
Define Spaces Within the Boutique
Define areas in your boutique. This is crucial to the décor flow. Ideally, your boutique will have a defined dressing area, sales floor and purchasing counter. Dressing areas can be defined simply by adding curtains that are in line with your décor to the small dressing rooms. Boutiques often have a minimalistic approach to sales floors. Generally, racks of clothing or merchandise are propped near the walls, while the “sales floor” will be clear of obstruction. Boutiques with limited space tend to place their purchasing counters near the rear of the store, positioned in a corner or up against a wall.