Do you love to help people? Do you have a knack for organizing things? Do you want to be your own boss? If helping others keep their lives in order sounds like a dream job to you, starting a personal concierge service might be a great option. People today are busier than ever before and they are finding that it's worth their money to hire someone to handle many of their every day tasks. If this is something you'd like to do, read on to learn how to start a personal concierge service.
~ Investigate the Needs in Your Area ~
One of the most important things you've got to do is to decide if there is enough need where you live to justify starting a business. If you live in a major metropolitan area or you live near a high income area, chances are you can find enough work to support your business. If you live in an major vacation destination, where many homes are vacation homes, there are also lots of opportunities to start a personal concierge service.
~ Decide What Services You'll Offer ~
Before you can market your company, you've got to decide what you'll do. Travel arrangements, party planning, cleaning services, shopping, business services, running errands, starting dinner, managing other household employees, picking up mail, and opening up the house and waiting for service people are all things that you can include as part of your services. Get creative as there are lots of services you can offer your clients.
~ Brand Yourself & Your Company ~
It's important that you brand yourself and your company and that you do it well. Because people are buying you and not a product, it's important that you brand yourself in a way that reflects who you are. This brand image will appear on all of your marketing materials, including business cards, letterhead, fax cover sheets, envelopes, etc. so choose carefully!
~ Create a Website ~
Don't let this step overwhelm you. There are lots of programs that will allow you to create a great website, even if you don't know anything about coding a site. It's important to have a website because it allows your potential clients to visit you anytime and to learn more about your company. Make sure your website gives potential clients enough information to want to call you and then hire you!
~ Prepare your Home Office ~
If you are going to start a personal concierge service, you've got to get organized. Soon, you'll have lots of clients that you'll be managing and you want to be able to quickly and accurately look up their information anytime you need it. You also want to keep all of your other documents organized and you'll definitely want to have a planner. Figure out an organizational system before you get busy!
~ Start Marketing Your Business ~
This is the most important thing you'll do. You have to let people know that you are available to work. No one can hire you until they know that you are open for business! Every friend and business associate that you have should know that you are in business for yourself. Consider other advertising opportunities including print media and direct mail.
~ Don't Overlook the Power of Networking ~
When you have a personal concierge service, networking is going to be huge to the success of your business. The people who go to networking events are typically business people - the exact people who might use your services! Get involved with your local chamber of commerce and any other networking groups that you can find. It will be worth your time!
~ Always provide more than what's expected of you ~
Once you have a few clients, you'll grow your clientele through referrals. Make sure that you always deliver more than what your clients expect. This will almost guarantee that they'll come to you again and again to provide service and they'll certainly tell their friends.