Getting a hair salon off the ground can be difficult, but it doesn't have to be expensive. Although salons with more income may use expensive advertisements and TV slots to promote their services, you can get profitable results by using less expensive options. Good online marketing, discounts and promotions with other local businesses can attract new customers to your salon without breaking the bank.
Customize Your Website and Social Media Accounts
Websites and social media accounts are low-cost ways to promote your business. For people to find your sites easily, use relevant keywords to rank higher in online searches. For example, pick keywords that include your city so you'll show up in local searches. The headlines you use in blog posts should include keywords that also show up in your article itself. Use appealing photos of trendy hairstyles that will encourage visitors to share your photos on sites like Facebook or Pinterest.
Tap Into Online Directories and Review Sites
List your hair salon's website in online directories and review sites, such as Google+, Yelp and YellowPages. Then encourage your customers to leave positive reviews for other people to see. Accumulating positive reviews online helps spread the word about your business and will cost you little to nothing. Put together an email list of your customers and send out a message with links to review sites. Customers may be more likely to leave you a good review if they don't have to search for a place to write that review.
Partner with Other Local Businesses
Partnering with other businesses can spread the word about your hair salon to potential new customers with very little cost to you. For example, you can work with a local gym to cross-promote each other's services by creating fliers that list ways people can achieve a new look for the season. You can partner with a local massage therapist to offer pampering packages. To get additional benefits from your partnership, ask the local business to make a post about your salon on its social media accounts or to run an ad on its website for your business.
Offer Promotions Through Discount Sites
Websites like Living Social and Groupon offer daily deals connected to local businesses. You can offer a promotional hair package from your salon. The cost to you will just be a percentage of whatever business you bring in. Don't offer a deal that's so discounted you'll end up losing money if too many people take you up on it.
With features published by media such as Business Week and Fox News, Stephanie Dube Dwilson is an accomplished writer with a law degree and a master's in science and technology journalism. She has written for law firms, public relations and marketing agencies, science and technology websites, and business magazines.