Customer relationship management are strategies that companies employ when dealing with customers. Many limitations with CRM solutions exist and overcoming these challenges has become a point of interest in business.


CRM helps a business acquire customer information, such as purchase habits and marketing strategies. However, limitations can cause a CRM to fail, including company employees who do not commit to a CRM, poor communication of the system to the employees or strict rules that do not allow for flexibility or changing of the CRM when necessary.


Every CRM system has limitations that could include the functionality of a product, the cost to implement it, or whether it fits a particular business model. When selecting a particular CRM, a business must consider how long it will take to configure and setup the CRM, and how complex it is for end users.


An outsourced CRM solution allows a company to quickly implement a system, but it may not work for larger companies with the in-house skills and time to develop a CRM solution. Off-the-shelf CRM solutions integrate into an existing business, but the system may not have all of the functionality a business requires. Custom CRM software can be tailored to specific company needs, but is often the most expensive CRM.