A commercial plan typically helps a company launch a new product into the marketplace. Companies will develop these plans to ensure they have operations in place to handle the distribution and feedback from consumers, among other things.
Commercial plans will often include a form of strategic management or planning when launching a product. Steps will include setting an objective, reviewing the business environment, developing and implementing the strategy and evaluating the process after it is in place.
Companies will use a commercial plan to help them create a smooth product roll-out when releasing them into the marketplace. Plans may need adjustments prior to, or during, the implementation process to ensure the company can effectively release products and maximize sales.
Business owners and managers may use a commercial plan to introduce product roll-outs in select markets before saturating the regional or national economic market. This can help save money and allow the company to determine how much demand will exist for new products.