Print media is one of the oldest forms of information distribution. It remains one of the most popular forms of advertising due to its ability to reach a wide audience.
Print media is found in many different forms, from newspapers (the most popular form) and magazines to newsletters, brochures and posters. Other forms of print media, including direct mail marketing, flyers, handbills, banners, billboards and press releases are less popular, but they're still used by industry professionals.
The history of print media and written communication follows the advancement of civilization. In early 19th century, the industrial revolution brought major innovations in print media technology. Rotary steam presses soon came along and replaced hand-operated machines, doing the same job in a small fraction of the time. The digital era in typesetting started in early 1970s, with PostScript gradually emerging as the standard for digital typesetting.
During the 1990s, the printing industry experienced tremendous change with the development of digital technology. Thanks to new digital techniques, printing became more cost-efficient and alterations were more easily executed. Despite that, more and more industry professionals are turning to online options to accomplish advertising and marketing objectives, and many magazines and newspapers are shifting away from print media as well.
- newspaper image by Photoeyes from Fotolia.com