Introduction of Print Media

by Vance Stevens; Updated September 26, 2017
Print media is one of the oldest advertising methods.

Print media is one of the oldest forms of information distribution. It remains one of the most popular forms of advertising due to its ability to reach a wide audience.

Types

Print media is found in many different forms, from newspapers (the most popular form) and magazines to newsletters, brochures and posters. Other forms of print media, including direct mail marketing, flyers, handbills, banners, billboards and press releases are less popular, but they're still used by industry professionals.

History

The history of print media and written communication follows the advancement of civilization. In early 19th century, the industrial revolution brought major innovations in print media technology. Rotary steam presses soon came along and replaced hand-operated machines, doing the same job in a small fraction of the time. The digital era in typesetting started in early 1970s, with PostScript gradually emerging as the standard for digital typesetting.

Today

During the 1990s, the printing industry experienced tremendous change with the development of digital technology. Thanks to new digital techniques, printing became more cost-efficient and alterations were more easily executed. Despite that, more and more industry professionals are turning to online options to accomplish advertising and marketing objectives, and many magazines and newspapers are shifting away from print media as well.

About the Author

Vance Stevens began his professional writing career in 2007, providing Web content and video scripting for StreamLight Video and H&H Unlimited Media before expanding his role to include blogging and social media marketing. He earned his Bachelor of Arts in English from Chico State University.

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