A customer profile is a specific description about the type of person a company is selling to, including her demographic and psychographic characteristics. This helps the company understand exactly what its customers are looking for.


The demographic profile of the customer should include age, gender, location of residence, profession, education, income level and marital status.


The psychographic profile should include political affiliations, hobbies, interests, if the customer is family-oriented and whether the customer is fashion-forward or a follower of trends.

Geographic Information

The customer profile should include geographic information, such as where the customer lives and where she generally shops.

Other Information

Additionally, the customer profile should include behavioral information, including what customers think about products she purchases, how the products are used and loyalty to specific brands.


Preparing a customer profile takes research, and giving current or prospective customers a questionnaire to understand their needs, purchase habits and merchandise interests is a helpful method.