What Is the Meaning of Strategic Direction?

by Neil Kokemuller; Updated September 26, 2017
Business people discussing in an office

A strategic direction includes the central forces that propel your business toward its intended objectives. Your vision, mission, strategies, tactics and core values all contribute to the establishment of a strategic direction. An effective business leader refers to the elements of the strategic direction to generate synergy and positive morale in an organization.

Strategic Direction Importance

A strategic direction is one of the most important forces in a business. It establishes the structure for internal responsibilities that each department and worker takes on. A clear vision allows each worker to know the company's purpose and objectives. Strategies and tactics allow each worker to understand the part he plays in contributing to the achievement of the vision and objectives.

Resources and Evaluation

Allocation of resources and ongoing evaluation of progress toward strategic objectives are key features of a well-directed company. Employees need the right equipment, tools and training to carry out their assigned roles. Managers need adequate budgets and authority to direct and motivate the work of subordinates. Evaluation of company, department and employee goals allows you to monitor and adjust any facet of the business that isn't moving toward the right targets. Possible changes that result from ongoing assessment include tactical adjustments and more training.

About the Author

Neil Kokemuller has been an active business, finance and education writer and content media website developer since 2007. He has been a college marketing professor since 2004. Kokemuller has additional professional experience in marketing, retail and small business. He holds a Master of Business Administration from Iowa State University.

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