Search Engine Optimization (SEO) is a way to integrate special keywords so a website appears as one of the first websites on Google. SEO allows a website to bring in more organic traffic, making it an essential marketing tool.
What Is SEO Marketing?
SEO is a technique used to increase the quality and quantity of traffic to a website. The point of SEO is to provide organic search engine results. SEO is ideally a measurable and repeatable process that sends signals to different search engines to let them know your website is worth showing in the Google index. Google doesn't list just any website. For example, Google uses a complex mathematical formula, an algorithm, which provides a score for each website and a special ranking based on what individuals are looking for.
Part of SEO consists of coming up with keywords to input into the content of a website for it to be one of the first to show up on Google during a search. For example, if you had your own photography business and you were trying to get more local people to notice your website, you would want to make sure you add keywords people would be searching for. You could add keywords about making memories or even family portraits as well.
Another part of SEO is taking advantage of title tags and meta descriptions. A title tag is a hypertext markup language (HTML) element that points out the title of a website. A title tag is displayed on a search engine result page (SERP) as a headline you can click on for a result and is an accurate description of what a web page is all about.
How to Do Keyword Research
To make sure you're adding the right keywords on your website, you can conduct some keyword research.
Put yourself in your potential visitor's position and think about what you would type in a search engine relating to your niche or product. Think of keywords and phrases that would lead them to your website, then create content that answers their keyword phrases and offers solutions to their problems.
For example, if you have an online health business, consider the health-related keywords people are using to find what they're looking for. You can either type in some keywords on Google to see what pops up as you're typing or you can use tools like Moz, SEMrush, Google AdWords and Spyfu.
Why SEO Marketing is Important
Today's world of online businesses and websites is competitive. Without SEO, a business doesn't get traffic to its website. Search engine users are more apt to click on the first results that show up after typing in keywords in a search engine. The reason is that users trust websites that show up first.
What Is an SEO Marketing Strategy?
You must have a strategy in place before optimizing your website. There are different components to consider when putting together an SEO strategy.
First, content shouldn't be taken lightly. Quality content is critical for educating your visitors about your niche, product or service. Marketing experts tend to go back and forth on suggested word counts. Some say longer content such as 600 to 700 words is the sweet spot, whereas some other experts think short pieces around 300 words is the target. According to Long Tail Pro, you can add between 3 to 10 keywords per page of content, but it must flow correctly. Another aspect of quality content is the topics you choose. You never want to be off topic or providing your readers topics in a different niche. Stay focused and targeted when choosing a topic and make sure to craft content that will be helpful to readers.
The second component is images. Potential customers will be drawn to an appealing image. When people type in phrases on a search engine, they tend to look for results with images. Make sure your images represent your content and are high quality and engaging.
- ReliableSoft: What is Search Engine Optimization and Why is it Important?
- Shopify: What is SEO Marketing?
- Moz: What is SEO?
- Moz: What is a Title Tag?
- Moz: What is a Meta Description?
- Forbes: The 6 Basic Components Of a Strong SEO Strategy For Online Retailers
- HubSpot: How to do Keyword Research
- LongTailPro: How Many Times Should I Use My Keyword
- Forbes: How Long Should Your Content be For Optimal SEO
Heather Burdo has been personally involved in business for six years. Her passion is to help small business owners and entrepreneurs through engaging and insightful content.