In a perfect world, the age-old business mantra "Customer Is King" would apply to any industry and market. Yet, this rarely happens. False advertising, deceptive billing, misuse of personal data and other unfair business practices are widespread. In today's hyperconnected era, customers demand transparency. Over 75 percent of buyers say they don't trust the accuracy of food labels. Approximately 37 percent would switch brands in favor of those providing more information about their products and services. If you want your business to thrive, consumer protection should come first on your list.
Bait and Switch
Misuse of Customer Data
Signing Away the Right to Sue
Andra Picincu is a digital marketing consultant with over 10 years of experience. She works closely with small businesses and large organizations alike to help them grow and increase brand awareness. She holds a BA in Marketing and International Business and a BA in Psychology. Over the past decade, she has turned her passion for marketing and writing into a successful business with an international audience. Current and former clients include The HOTH, Bisnode Sverige, Nutracelle, CLICK - The Coffee Lover's Protein Drink, InstaCuppa, Marketgoo, GoHarvey, Internet Brands, and more. In her daily life, Ms. Picincu provides digital marketing consulting and copywriting services. Her goal is to help businesses understand and reach their target audience in new, creative ways.