The Strengths & Weaknesses of Change Management

BananaStock/BananaStock/Getty Images

It’s true that an organization needs stability, but an organization also needs better ways to adapt and change. Living in a globalized world where everything is ephemeral, people need to be able to adapt. Change is necessary not only for the proper development of an organization, but also for the development of its employees, both professionally and personally.

Change Management Defined

An organization operates in a particular way. When the market changes, the organization must change with it. There are various reasons for change management, including strategic, technical, economic and operational changes. Change management is not the change itself, but the tools and techniques used in the process of change. Those working in an organization are human beings who assume that we will adopt the best way to reach a desired end. People have their own fears and are hesitant to change, which is why change management techniques are usually accompanied by a detailed study of the organization's staff.

What's Needed For Change

Change management requires careful planning and a sensitivity to determine the direction of change. First, management must decide what portion of workers will be directly affected. They must recognize that those who manage the change are not the employees. The employees' responsibility is to try to adapt to change, but it’s management that is ultimately responsible. Second, communication is essential, especially face-to-face communication. It's best to avoid imposing on an employee during the change. The employee is only part of it, so management must be patient. In change management, time is everything. With quick changes, there will be more resistance and the employee will not be aware of the process. Management should increase the urgency of projects, and the people will comply with their duties. Management should also assemble a guidance team whose members have leadership skills and the ability to speak clearly. Change happens more smoothly when more people are involved because a large group feels more united. Also it's wise to propose short-term goals that can be performed easily without frustrating the team.

Strengths of Change Management

An organization can become stronger if change is done with care. Individuals will have to adapt over time. The advantage is having employees with a greater ability to adapt. These employees will also be trained to work as a team. Communication problems will be compensated because employees will learn to communicate clearly and effectively. The organization will filter people. Many employees may not adapt, so only the best will remain. Management will also become stronger because it will have to maintain order during the break in routine and structure.

Weaknesses of Change Management

All change creates fear, distrust and rejection; this should be taken into account. At first, there could be chaos. Management must control this chaos from the beginning to avoid resistance. The true personalities of employees will be revealed. This could be a weakness if employees start conflicts. Remember that not everyone will be happy with the change and you could deal with a lot of frustration. A frustrated worker may unconsciously sabotage the project. With change comes a stage of confrontation, and employees must be guided through this period.


About the Author

Martha Boone worked as a copywriter since 1998, drafting manuals and project statements for companies such as Triumph Industries, Equisys and Rattlesnake Industries. Boone holds a Bachelor of Arts in English from the University of Texas and a master's degree in creative writing from the University of Chile.

Photo Credits

  • BananaStock/BananaStock/Getty Images