What Is the Strategic Management Model?

by Wendel Clark; Updated September 26, 2017
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The strategic management model -- or strategic planning model, as it is also known -- is a tool used by managers to plan and implement business strategies. Although there are variations of the strategic management model, most are divided into six stages. Understanding these six stages will help managers to create and implement strategies in their own firms.

Mission

The mission -- the most basic part of the strategic management model -- is a broad focus that the firm's top management team must decide before any other strategic planning can take place. A mission should roughly outline what a firm wants to do and how it will do it. An example of a mission is to provide low cost consumer goods directly to customers in the United States, Canada and Mexico.

Objectives

The firm's objectives follow from its mission. The objectives are measurable goals for achieving the mission. Objectives might include constructing a factory, successfully filing for a patent, raising capital or others.

Situation Analysis

The situation analysis phase of the strategic management model involves assessing the current environment. There are a variety of frameworks for performing this analysis, but the most commonly used is a SWOT analysis, which measures the firm's strengths, weaknesses, opportunities and threats.

Strategy Formulation

The stage of strategy formulation takes into account the firm's objectives and the situation analysis. Strategies are created that aim to achieve the firm's objectives given the environmental situation.

Application

The application stage of the strategic management model involves the actual implementation of the strategies. This is often the most difficult stage because it requires the most extensive cooperation of all members of the organization. The application stage can take several months or longer to complete.

Control

The control stage is the final step in the strategic management model. The purpose of this stage is to make adaptations to the strategy after the implementation. Often, the environment and even firm objectives will change. This step is used to recognize this and make adjustments to the firm strategies to adapt to these changes.

About the Author

Wendel Clark began writing in 2006, with work published in academic journals such as "Babel" and "The Podium." He has worked in the field of management and is completing his master's degree in strategic management.

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