Multi-level marketing (MLM) is a marketing strategy that uses a multi-level or networking paradigm to help its members earn more income. It is also sometimes called network marketing or referral level, since the bulk of the earnings that an individual may acquire is mainly based on his or her product sales and the sales of the people that he or she has recruited on the program. Although there are some ideas that MLM is mostly a scam, this is not necessarily true. There are legitimate MLM opportunities and there are several MLM Success Strategies that can help anyone interested in joining such a company.
Understand the Nature of the MLM Company
This is the first strategy that anyone interested in MLM should do; learn everything about the nature of MLM and the company that they are interested in. Sure, this may sound a little clichéd but most people joining MLM are often blinded by the sales pitches that MLM promoters do and join right away without even understanding the nature of the business. The point of this strategy is to make your start right and to avoid bad experiences in joining MLM companies. Once you are clear that the company you want to join has a mission and vision that fits your business beliefs, then the next step is to learn about the products they promote.
Use the Products and Believe in Them
One of the reasons why some people become successful in MLM is because they have embraced the product of the company they work for. Most MLM companies offer a wide variety of products that you can use in your everyday life, and using all of them and understanding their quality will help you promote the products easily. It also shows that you believe in your company’s products, proving to your recruits that the products are useful and worth the price.
Be a Macro Manager
One of the most common mistakes MLM promoters make in the area of management is the tendency to micro manage each downline or recruit. When the time comes that you have several people on your downline, micromanagement will definitely take its toll. You can be stressed out in dealing with each downline and creating a strategic plan on how they can improve their sales and recruitment. The best strategy to use is macro management and to create a general strategy guide on how each of your downline can improve their sales. This is not easy though, since you need to test and perfect your macro management guideline and try it out with your downlines. Once you have a set of guidelines, create a document that is like a “Standard Operating Procedure” and pass this on to your downlines. This way you give them the same strategy that made you successful, arranging their sales and recruitment strategies into an organized process.
Perseverance and Hard Work
A legitimate MLM Company is just like any other company, where you need to persevere and work hard in order to achieve something. There is no short-cut to this success strategy. Most MLM promoters tell new recruits that by joining their company you won’t need to work as hard as you are supposed to when compared to a regular day job. You will only be able to work easily once your downlines are able to recruit enough people and make enough sales. Until then, you have to focus on your work so you can get to the top.
Steve Johnson is an avid and passionate writer with more than five years of experience. He's written for several industries, including health, dating and Internet marketing, as well as for various websites. He holds a bachelor's degree from the University of Texas.