An organization without a strategy resembles a ship without a rudder. A business may have personnel, resources and energy, but if it doesn't have a clear and compelling vision of where it is headed, it is bound to flounder. Techniques of organizational strategy are designed to avoid this situation, and to keep organizations moving efficiently toward their goals.
Focus is both a prerequisite and an outcome of organizational strategy. To put a strategy into place, an organization needs to have tightly defined goals, and the discipline to rule out other courses of action. When managers, workers and affiliates have identified and agreed on these goals, organizational focus will increase exponentially as they work together to move toward their goals.
To move toward a goal, an organization needs the ability to visualize that goal accurately and with great inspiration. "Keeping your eyes on the prize" is excellent advice for an organization that wants to move from a present state to a future, more effective, more dynamic state, because if that focus on the future is lost, both individuals and the organization as a whole will begin to lose momentum. Written statements that enumerate and describe future goals in precise but flexible detail can assist greatly in helping an organization to continue moving forward.
When seeking organizational focus and moving toward a goal, a business needs to remain dynamic. Many organizations have lost this ability, and they are filled with dead wood, inefficiency and poor attitudes. Leaders who are full of dynamism and diplomacy are able to motivate workers and team members to follow them, and this movement, shaped by knowledgeable organizers, helps to create organizational strategies as the organization proceeds through stages of progress.
If members of the organization sense that they are moving toward something and that there is a general sense of progress and accomplishment, they will participate more fully and the strategy will become increasingly successful.
Cooperation is a central necessity of any organizational strategy. If the goal were something that could be accomplished by a single individual, there would be no need for an organization, and cooperation would be unnecessary. An organization, by definition, needs cooperation, and successful cooperation needs a strategy to bring individuals together in the most effective and efficient way possible.
Good strategy clearly assigns roles to different people, lays out a timeline of progress that shows different milestones on the path to success, and anticipates and makes contingency plans for many different road blocks and obstacles that may arise in the future.