How to Calculate ROI Formula Showing Margin & Turnover | Bizfluent

How to Calculate ROI Formula Showing Margin & Turnover

Written By
Shreya Mehta
Shreya Mehta
Apr 9, 2009
1 minute read

Return on Investment (ROI) can be calculated using the DuPont formula. It uses the net profit margin and total asset turnover in the calculation of ROI. These measures indicate how effectively a company uses each dollar that is invested in assets to generate profits. It is fairly easy to learn how to calculate each of these components and the overall ROI.

Things You Will Need
  • Balance sheet

  • Income statement

Locate the data for the "net profit after taxes" and "revenue" line items in the income statement.

Divide the net profit after taxes number by the revenue number and multiply by 100 to calculate the net profit margin. Net profit margin indicates how many dollars in profit are made per each dollar that is produced in revenue.

Locate the data for "total assets" in the balance sheet. Divide the revenue number by the total assets number and multiply by 100 to calculate asset turnover. Total asset turnover indicates the amount of sales that are generated for every dollar invested in assets.

Multiply net profit margin by the total asset turnover to calculate return on investment.

Shreya Mehta

Shreya Mehta graduated from the University of Massachusetts with a Bachelors degree in business administration with a double concentration in finance and MIS. She attended Bentley College to obtain a MBA in finance and Masters in IT. She…

Bizfluent Logo

Bizfluent equips entrepreneurs with the tools and tactics they need to build and grow their small businesses, from starting a first venture to refreshing an established one.

Property of TechnologyAdvice. © 2026 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.