Education websites provide valuable online resources for schools and individual students and engagement via the Internet can have a positive effect on learning. To start an education website, identify a sector where you can offer quality study material. Develop content and design a website that enables students to access and pay for content.
Research the Market
To identify market potential, review other education websites and compare their resources with the content you plan to offer. Focus on education topics where you can offer content that is innovative or not widely available. Discuss your plans with teachers and education professionals to find out about their specific needs. The International Association for K-12 Online Learning recommends identifying stakeholders who can influence, support or promote your programs.
Deliver your content in a variety of formats, including documents, instructional videos or audio programs. Use interactive content such as quizzes to promote interest in learning. Write or design your content using original material and images. Check your source material to ensure you do not infringe copyright by using an online tool such as Copyscape. Ask teachers and educators to review your content to ensure it meets course requirements and educational standards.
Create a website for your content using a web design program. Commercial education website design software, for example, provides templates that make it easy to add content. You can customize colors, add your logo, upload images and videos, set up a forum and incorporate a payment mechanism. If you do not have the skills to do it yourself, hire a professional website designer. As a guideline, design fees range from around $500 for a basic site with a few pages of content to $2,000 or more for a site incorporating video capabilities and interactive content.
Pricing and Terms
Prepare a pricing structure for your content that's competitive but still allows you to turn a profit. Set charges for individual downloads or offer licenses that allow schools to make use of content over a semester or school year. Make it clear whether the fee allows teachers to make copies or distribute material to an entire class.
Preparing your content for online distribution ensures your website is convenient and easy to use. For example, converting documents to PDF format allows users to read them without needing a word processing program. Upload videos to a widely used channel such as YouTube to generate more interest. Compress large files such as images so that content loads quickly. Ensure content is suitable for viewing on a range of devices.
Based in the United Kingdom, Ian Linton has been a professional writer since 1990. His articles on marketing, technology and distance running have appeared in magazines such as “Marketing” and “Runner's World.” Linton has also authored more than 20 published books and is a copywriter for global companies. He holds a Bachelor of Arts in history and economics from Bristol University.