How to Calculate Strike Rate

by Carter McBride; Updated September 26, 2017
Calculating strike rate is a way to compare sales employees.

Computing strike rates is one way for a manager to determine the efficiency of his sales force. The strike rate tells a manager how often a sales person closes a sale. This is a useful analysis tool. If the sale person is effective, he'll have a high strike rate. Tracking this data over time also helps analyze long-term performance and shows areas where improvements may be needed.

Step 1

Determine the total number of sales an employee makes during a set time period. For example, a manager in Firm A looks at the sales records of Employee B and sees that he made 40 sales in the month of July.

Step 2

Determine the number of opportunities the employee had to make a sale. In the example, the manager notices that Employee B went on 45 sales calls outside the office and received 20 sales calls that were not related to his out-of-office calls. Thus, Employee B's total opportunities for sales were 65.

Step 3

Divide the total number of sales by the total opportunities to make a sale. In the example, 40 divided by 65 equals a strike rate of 0.615 or 61.5 percent.

About the Author

Carter McBride started writing in 2007 with CMBA's IP section. He has written for Bureau of National Affairs, Inc and various websites. He received a CALI Award for The Actual Impact of MasterCard's Initial Public Offering in 2008. McBride is an attorney with a Juris Doctor from Case Western Reserve University and a Master of Science in accounting from the University of Connecticut.

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