Sample cover letters showing the right way to explain benefits—an expansive and popular topic—are surprisingly scarce. But that shouldn’t deter you from trying to succeed where many fail: explaining a complicated subject in simple terms. Fortunately, the Internet is loaded with advice from human resource and financial professionals about how to explain benefits. Hinge your cover letter on this advice and, above all, remember to avoid technical terms most people never use in everyday talk.
Personalize the cover letter as "Select Benefits Consultants" did in a sample letter to a board of education employee. The first three sentences of the letter set the right tone by telling the employee the board wishes to provide him benefits as a reward for his valuable work.
Explain pay grades if your company uses them. Pay grades are rates based on jobs grouped into categories by level of education and type of skills necessary for the position. For example, a company that uses clerical workers, supervisors and senior managers may have three pay grades. The pay grade for clerical workers, who may be required to have a high school diploma and little office experience would be much less than that for senior managers, who must have a master’s in business and 10 years’ experience in their field.
Take advice from professionals who share their experience on blogs, such as the one at the “Pay Scale for Employers” website. One post in particular (“How to Explain Employees’ Total Compensation” by Donald Nickels) suggests how you can motivate employees to advance within the company, which would enhance their total benefits package. Imply this in your cover letter by showing employees the benefits packages co-workers in higher positions are commanding.
Consider explaining how the benefits department at your company works. Professionals at Explain My Benefits, Inc. do just that in an online pamphlet accessible from their website. The company discusses the benefits enrollment process, a program to educate employees about their benefits, how the human resource department stands ready to answer their questions and the kind of support employees can expect once they join the benefits program.
Help employees understand why their benefits package suits them in particular. For example, the advantages of a family plan that offers dental insurance is valuable for an employee who is married and raising three children likely to need braces.