How to Advertise On Google

by Contributor; Updated September 26, 2017
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Google is widely considered the most powerful search engine on the Internet; thus, advertising your product there can bring thousands of visitors to your website. With Google advertising, you can target people searching for specific keywords related to your product or website. You can advertise in Google's search results or in websites that have keywords related to the product you are promoting.

Step 1

Sign up for an AdWords account on adwords.google.com.

Step 2

Set up a campaign on the website or call 877-763-9808 weekdays from 9 a.m. to 9 p.m.

Step 3

Create an ad group. Ad groups can hold multiple ads. Enter the ad group name and then create an ad. The title and text you use to create your ad will determine the number of clicks each ad gets. Customize your title to entice users to click on your ad. You want the title and text to accurately reflect the website or product to which inquirers will be routed. Tricking people to click on your ad will only cost you money.

The display URL and destination URL do not have to be exactly the same. You can put a shorter, cleaner URL in the display URL box and place a longer URL in the destination URL box.

Step 4

Set up keywords. Google displays your ad when people search for the keywords you select. It takes a lot of testing and research to find good keywords that produce conversions. You want to target people who will convert into customers, not just click on your ad.

Step 5

Set your default bids. Start small and slow to see where your ad will rank against the competition. The higher you bid, the better your ad placement will be.

Step 6

Save your ad group when you are done. Your ad may take a few hours before it starts to show up in the Google search results. Google tracks the number of impressions and clicks for you with detailed reports.

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